Senior Product Marketing Manager, Los Angeles

Product Marketing Pro










Our prestigious media company is searching for a Los Angeles based Sr. Product Marketing Manager.





R RESPONSIBILITIES:





- Developing, managing, and measuring all marketing strategies and related advertising, promotion, sales and media plans for a portfolio of print and online products and services with the objective of increasing sales, market share, and profitability in the automotive category.





- Daily interaction with online strategists and sales and promotions teams; managing client interactions, presentation development, and other analytic marketing tasks (business modeling, segmentation, targeting, positioning, etc.)





- Support the media brand's objectives that focus on automotive advertising performance through management of online and print products, promotional packages, sales presentations and sales support materials and contracts for advertising sales teams.


- Determine viability of current products and analyzing product mix to optimize profitability and establish brand recognition; developing forecasts and budgets, preparing strategic plans, and working with the sales team on rates and pricing.





- Develop new products to grow profitability, establish product recognition within the marketplace, and attract new advertisers.








- REQUIREMENTS/QUALIFICATIONS





- 3-5 years+ of experience in product marketing development, online advertising and strategic marketing management. Automotive category a plus





- An aspiring manager and leader with proven ability to coach, develop and motivate a marketing team.





- Ability to thrive, compete, and succeed in a complex, challenging, and competitive media market


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- Exceptional analytical, research, and problem solving skills, to develop marketing programs and effectively reach out to automotive advertisers.








We encourage any interested applicants to submit a resume. All applicants will be considered for this and other opportunities with our growing organization. All submissions are treated with the highest level of confidentiality.

KEYWORDS: Marketing Manager, Product Marketing Manager, Online, supervisor, media buy, media director, print, B2B, strategic planner, Integrated marketing, newspaper, direct mail, custom publishing, target marketing, auto, automotive, display advertising, newsprint preprint, inserts, events multi-platform, integrated media, pre-print