Director Marketing, Y! Search

Description
Marketing Director, Yahoo! Search

Reporting to the Senior Director, Consumer Marketing Programs, Yahoo! Search, the Marketing Director develops and leads the strategy for non-traditional word-of-mouth marketing programs for Yahoo's Toolbar & Search Business. This position is charged with leading game-changing word of mouth marketing initiatives aimed at Yahoo! Search's target communities.

The Director of Marketing, Yahoo! Search, creates, builds and executes a visionary strategy to drive industry buzz and word of mouth around key Search products. Leveraging Yahoo's advertising and media partnerships, in-house non-traditional marketing and PR functions, and unique online reach, this role will execute truly remarkable offline/online events and viral programs, designed to differentiate Yahoo! Search and increase esteem for that differentiated position in the minds of the global online search audience.

Ultimately, the Marketing Director in this position will demonstrate success through demonstrating:
1. increased and differentiated mindshare and esteem through innovative non-traditional channels for Yahoo! Search and the Yahoo! Brand
2. cost-effective acquisition of new users to Yahoo! Search products

Major Responsibilities:
* Partners with Yahoo's Brand Marketing team, key strategic advertisers, media partners, branded entertainment providers and celebrities to lead the design and execution of grassroots online and offline events. The existing and new partnerships this role will manage will open up co-promotional opportunities in film, television, print, online, gaming, sports, and retail
* Manages the influencer marketing program team, and partnering with corporate marketing, defines and markets to key technical, industry and consumer influencer communities
* Leads the design, development and execution of Yahoo's Educational Search strategy. Partnering closely with the Yahoo! Search Product team, this role will work with key teacher, parent and youth communities to launch a new kind of kids search engine and seize a leadership position for Yahoo! by creating a new K-12 social search industry
* Pioneer new forms of online and offline viral campaigns around the sharing of searches and search results. Working closely with the product and marketing communications team, the role will drive measurable programs which can track full residual impact and ROI of the viral channel
* Create, develop and manage a Yahoo! Search Ambassadors program that leverages the Yahoo! loyalist community to engage their social networks to download, utilize and talk about Yahoo! Search tools. Partnering with the engagement marketing team, the role will drive new kinds of incentives and rewards for the recruitment of new users by loyalist users
* Partners with the Director of International Marketing to engage the international marketing teams in rolling out internationally applicable/transferable programs in key priority markets
* Manages, coaches, develops and retains a direct reports team of influencer marketing and consumer marketing campaign execution specialists

Qualifications/Experience/Skills Required:
* A world-class, visionary marketer with a minimum of 10 years direct, hands-on experience in a consumer environment with major leading brand(s), market segments and channels.
* Proven management level experience in creating and leading event/non-traditional grassroots promotions, co-marketing partnerships and events with major media, sports and/or entertainment companies.
* Experience working in a complex marketing environment with multi-functional teams. Should also be comfortable working with limited budgets.
* Must be self-motivated, articulate and possess strong verbal and written communication skills. Possesses strong interpersonal skills and ability to interact and work with staff at all levels.
* Strong cross-functional leadership skills, including ability to motivate teams for high performance, manage timelines, milestones and communications effectively, and drive to effective issue resolution.
* Bachelor's degree required. MBA preferred or related field or an equivalent combination of education and related business experience.

Personal Characteristics:
* A passion for leading but also a preparedness to roll up the sleeves and get the hands dirty!
* A wonderful sense of fun and the ability to laugh even when the going gets tough
* An assertive, entrepreneurial, get-crap-done attitude
* A primary motivation to lead people to accomplish great things