Sr. Account Executive

Description
Yahoo! Search Marketing, a division of Yahoo! Inc., offers essential marketing services for companies doing business online. The group's search-based products and tools help businesses connect with highly motivated customers.

Title: Sr. Account Executive
Location: Burbank, CA

The Senior Account Executive position is directly responsible for acquiring high value clients as part of the Direct Sales team. The SAE is responsible for building and maintaining deep partnerships with Yahoo! Search Marketing's highest value clients and agencies. The position involves up-selling existing advertisers, cross-selling new products, understand their advertising metrics and providing daily support to achieve team revenue goals. Diamond clients are major brands and large sized businesses that spend from $300,000+ annually with Yahoo! Search Marketing. Frequent client visits and travel required.

Key Responsibilities:

* Acquire and develop new search listing advertisers for Overture Services.
* Develop, with Account Executive team, ongoing improvements to the process of prospecting, qualifying, and closing key accounts.
* Work with Account Manager(s) to effectively manage large account base, delivering superior customer service while expanding client participation with Yahoo! Search Marketing.
* Consistently meet or exceed sales goals, demonstrating focused sales efforts, understanding of Yahoo! Search Marketing's products and business model, and an understanding of the internet advertising environment.
* Have a deep understanding and ability to analyze client ROI / CPA goals and data, media buying cycles, Web site architecture, product / service update schedules, marketing philosophy, target demographics, etc.
* Understand how Yahoo! Search Marketing products will assist accounts in reaching their marketing goals.
* Expand relationships by identifying products and services that best meet client needs, including Site Match Exchange, Overture Performance Marketing, Search Optimization, International, Local Match and Product Submit.
* Create and implement custom Search Marketing solutions for each client.
* Regular face-to-face client visits to build and maintain deep-level partnerships.
* Work with the internal Category and Editorial teams to up-sell client base on keyword expands, improved titles and descriptions, additional Match Types and enhanced bidding strategy.
* Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests; including billing inquiries, click activity inquiries, bidding requests, relevancy issues, etc.
* Maintain and update proficiencies in the search marketing space.
* Responsible for special projects as assigned.


Skills/Qualifications:

* Demonstrated record of success in a goal oriented, highly accountable, sales environment. Cold calling experience preferred
* Experience managing a large client base
* Ability to work effectively as part of a sales team.
* Superior phone skills, excellent verbal and written communication skills.
* A bachelor's degree in business or a related field preferred.
* Minimum 5-7 years of sales/marketing experience - Media sales/Search Marketing experience is a plus
* Passion for marketing and the Internet
* Understanding of the Internet
* Intuitive/creative thinker
* Professional demeanor
* Outstanding written and verbal communication skills
* Outstanding computer skills including solid knowledge of spreadsheets (MS Excel), word processing (MS Word) and CRM systems
* Ability to function equally well independently and as part of a team
* Ability to adapt to a changing environment quickly and easily
* Problem identifier and solver
* Able to handle multiple priorities
* Strong attention to detail and organizational skills
* Experience in a fast-paced environment is preferred

YSMERP