Manager Customer Marketing, Cross Sell

Job Title: Manager Customer Marketing, Cross Sell

Job Location:Bellevue,WA

Reference Code: 126360






At T-Mobile, we don't just deliver the best wireless service. We create the best careers in the business. Get ready to join 30,000 of the world's most energetic employees because we work hard, have fun and enjoy the spotlight that comes with success. We stand for personal service that helps people connect in genuine ways. Our values guide us every day in each customer interaction and our vision gives us a clear sense of where we are going and what it takes to get there. For us, creating an outstanding customer experience means more opportunities to make a difference. That along with best-in-the-business benefits, career growth, recognition, great people and a fun culture is what creates the T-Mobile experience. Are you ready to experience T-Mobile?


Our customer focus has earned us some of the highest honors within the wireless industry for overall customer satisfaction, call quality, retail service and customer service performance. In fact, T-Mobile USA has won more awards from J.D. Power and Associates than any other wireless service provider. So join us today and become a proud member of our winning team!











Summary



Manager, Customer Marketing - Cross Sell








T-Mobile's Customer Base Marketing Team has an exciting opportunity for a Manager of Customer Marketing. The selected candidate will manage the Cross Sell and Upsell strategies and program activities into T-Mobile's customer base. This is an integral role that revolves around developing and deploying cross sell offers and programs through a variety of channels to create win-win relationships for our existing customers and for T-Mobile.



J.D. Power and Associates have recognized t-Mobile for its outstanding focus on its customers. The right person for this position will have a demonstrated commitment to the customer and will combine this with a drive for business results, which on Customer Marketing revolve around:



Cross Sell revenue (via product, feature, device, services, wireless plans, etc.)

Customer activations for targeted products and services

Average Revenue per User

Incremental CLV (Customer Lifetime Value) generated


Primary Duties and Responsibilities:



§ Develop and manager cross-sell business strategy, program activities, performance metrics and reporting with goal to create recurring cross-sell and up-sell programs into TMO consumer base


· Direct and execute a suite of successful, ongoing in-market consumer direct response programs and marketing activities


· Develop customer profiling and segmentation


· Develop, identify and value offers for cross sell and upsell to customers


§ Lead financial analysis of offer tests and programs


§ Manage projects within highly matrixed Customer Marketing team


§ Work Cross Functionally with Sales, Care, COS/IT, Finance


§ Work with Segment Marketing, Product Management, Integrated Marketing and Direct Marketing groups


§ Work with external vendors and agencies


§ Interact with Senior Managers and Directors, plus some Senior Director and VP interaction



Functional/Technical Skills

§ Strong competency and comfort with data interaction and analysis
§ Demonstrated success in offer creation and valuation



§ Experience with consumer research


§ Experience working with an ad agency and developing creative briefs


§ Polished organizational and marketing skills


§ Ability to work with cross-functional units and teams to deliver objective



To join our T-Mobile team, click apply now and search for Req. 126360


















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For more information on the J.D. Power and Associates studies, please visit www.jdpower.com