Marketing Manager

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Job Description
GOAL:
· Achieve production budget. This is based upon, and measured by, budget metrics: (1) Increase New Business submissions; and/or, (2) Improve Quote Ratio; and/or (3) Improve Hit Ratio; and (4) Improve Retention Ratios on Renewal Business. Additionally, increase and/or enhance Targeted producer(s); improve or terminate non-performing producers.

ACCOUNTABILITY:
· Report directly to the Vice President of Business Development, Management Protection Division and territorial Regional Vice President(s) under a matrix management structure.
· Extensive travel via all modes of transportation.
· Producer management, including business planning, communication, and producer performance feedback.
· Solicit new submissions and shepherd key accounts.
· Shepard key renewals.
· Monitor activity "metrics" for actions to improve (submissions, quote ratio, hit ratio, etc.).

REPONSIBILITIES:
· Evaluate producers for potential growth opportunity; establish and implement action plan(s) to achieve goals. Monitor activity for results and action, as needed.
· Establish, or enhance, an effective working relationship between producers and underwriters: Keep producers informed with current clear description of desired account appetite; as well as specific targeted accounts; Monitor Producer decline, quote and hit ratios (production results) for action; Active involvement with key accounts.
· Establish and maintain an effective working relationship with producers: Establish system of "continuous" visibility via personal visits, telephone, e-mail, mail, etc.; Seek "cross marketing" opportunities with other C&F profit centers; Establish production goals with Key producers and monitor results, taking action as needed; Know what potential exists, through knowledge of producers' book of business and specialization; Identify prospect producers for review and appointment.
· Communicate "intelligence" to those with need to know: Competition issues or actions; Producer issues or actions; Targeted, or current key account issues or actions; Producer perceptions of Crum&Forster and/or underwriting units.
· Miscellaneous: Participate in events that support goals; Suggest and/or assist in development of Marketing materials or actions.



Required Skills
GENERAL SKILLS & REQUIREMENTS:
· Bachelors Degree (minimum).
· Minimum of 5 years property/casualty experience, preferably in Management Protection.
· Valid drivers' license.
· Ability to establish and maintain effective relationship with MPD and Crime underwriters, Regional Vice Presidents, Marketing staff, as well as other C&F staff that may influence goal.
· Ability to establish and maintain effective relationship with producers.
· Ability to create and implement effective action plans.
· Must have a high degree of initiative and tact; combined with ability to multi-task.
· Ability to maintain various records for review, and effective analysis, for future action.
· Understanding of producer community within Management Protection/Crime segment.
· Establish working relationship with Marketing for appointment and/or termination procedures.
· Ability to effectively communicate through personal presentation, telephone and written correspondence (i.e. e-mail).
· Computer proficiency in Word, Excel, PowerPoint, Lotus Notes, Internet and the ability to learn proprietary Crum&Forster data systems.



Crum&Forster offers career opportunities in a variety of functional areas and disciplines. Our compensation strategy is geared towards rewarding performance that meets or exceeds the company's business goals. In addition, we offer a comprehensive employee benefits package.

C&F does not discriminate against job candidates or employees on the basis of race, creed, religion, color, national origin, sex, age, disability, citizenship status, marital status, sexual orientation, or military status. This policy applies in hiring, promotions, training, salary decisions, work assignments and other opportunities.