Product Marketing Manager II Consultative Process Services

JOB DESCRIPTION Define the strategy and content of the assigned service solutions, including performance objectives and functional specifications with cost, price and reliability objectives.
-Determine the total market (domestic and international) and available market for the product line and for preparing product demand forecasts. Responsible for meeting market share and product line profitability commitments to the business.
-Determine product pricing and recommended pricing policies based on established gross margin objectives and preparation of plans for margin improvement where necessary. Cost data must be obtained from Engineering and Operations to justify product viability and must be monitored during product life cycle to insure cost reduction and gross margin objectives.
-Product promotion and product introductions, including sales and support staff training. Also responsible for product promotion plans including trade shows, product literature plan, product training plan and product distribution plan to achieve business objectives. Responsible for coordination with Sales Division, Commercial Marketing, GTS, Training Center and other groups as appropriate to implement the plans.
-Competitive analysis and formulation of competitive counter strategies for all new services and existing services. Prepares a quarterly competitive review for each service along with an annual report that is used as a basis for the Strategic Plan.
-Initiation of service solution improvements, enhancements, and approval of change notices consistent with business objectives.
-Attend technical symposiums and exhibits on industrial control systems to maintain knowledge on available and competitive technology and for presenting papers and seminars as appropriate to promote RA products.



QUALIFICATIONS Bachelor's degree in Business or Engineering fields, or equivalent experience in industry.

Minimum 10 years of product marketing management experience and a minimum of 5 years experience within the process industry service development and/or end user performance assessment program.

Must have experience defining the value proposition(s) for service(s) solutions developed as well as ability to clearly communicate that value to others.

Experience in pricing, leadership, influence and forecasting is required.

MBA desired.

Minimum 10 years of product marketing management experience within the process industry service development and/or end user performance assessment program preferred.

Lean and/or six sigma experience is a plus.



BENEFITS Rockwell Automation offers a competitive benefit plan. You can design a benefits package that fits you and your family. Benefits include medical, dental, vision, life insurance, disability, 401(k), vacation and sick time, employee referral progam and tuition reimbursement.

Benefits vary based on company divisions, geographic locations, and employee status.



COMPANY PROFILE Rockwell Automation (NYSE: ROK) is a leading global provider of automation, power, control and information solutions that help manufacturers achieve a competitive advantage in their businesses. With a focus on always putting customers first, anywhere in the world, the company helps manufacturers use automation and intelligent motor control and conversion technology as a means to get their products and services to market faster, reduce their total cost of ownership, better utilize power and plant-floor assets, and minimize the risks in their manufacturing environments.

Capabilities extend through partnerships with a network of 5,600 reliable, local companies in distribution, software and product referencing. Leading brands and strategic partnerships uniquely qualify Rockwell Automation to deliver industry solutions to 80 countries around the world.



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RUSARWA227-453183