Sr Product Marketing Manager-ACT!

JOB INFORMATION Job Title Sr Product Marketing Manager-ACT!

Company:Sage Software, Inc.

Location:US-AZ-Scottsdale

StatusFull Time, Employee

SalaryWageUnspecified

Sr Product Marketing Manager-ACT!



Job Description



Sr Product Marketing Manager-ACT!

The Senior Product Marketing Manager will manage go-to-market activities and create marketing deliverables for product launches, developing baseline positioning and messaging content for collateral, presentations, websites, and sales tools. The Senior Product Marketing Manager will also serve as the liaison between the business unit and the corporate shared service marketing organization to provide content and direction for marketing activities and programs, including lead generation campaigns, events, advertising, and public relations.



Working closely with the Product Management team, this person will receive and analyze product concepts, features and specifications - identifying the customer benefits and messaging that will most effectively sell new software products and services. The Senior Product Marketing Manager will determine appropriate positioning and messaging through prospect, customer and competitive research, and then package and communicate all related deliverables through various mediums to the appropriate internal and external constituencies.



Key responsibilities:
Work closely with product management to understand product and service features, functionality and customer benefits.
Oversee the planning and execution of all launch activities--from initial development of a comprehensive Launch Kit, to ongoing cross-functional meetings tracked by a launch schedule.
Manage product marketing efforts on an ongoing basis with internal departments and third party providers as appropriate.
Work with the install-based and primary marketing divisions on positioning for direct mail, email, collateral etc. and act as liaison between marketing, sales and production.
Work with Web, PR, Advertising and Events team to elevate the ACT! brand and ensure product positioning is accurate.
Participate in and be responsible for high-level overview during sales training and production of requisite sales tools/collateral for products and services (spec sheets, FAQs, web demos, etc.).
Determine, initiate and maintain effective Bill of Materials (BOM) for products within budget.
Present and demo products and services as needed for internal (sales, executives) and external parties (customers/industry leaders/press/analysts).
Continually seek new ways of improving existing processes or introduce new processes to bring efficiency and value to the business.



Required qualifications:
Four-year college degree in a relevant field (marketing, business administration, and business communications) preferred.
Four to eight years of product marketing/marketing experience ideally in a commercial business application software environment, or related industry.
Must be able to work in a fast-paced, multi-task, deadline-driven work environment
Strong written communication skills are a must.
Proven track record of launching new products on time.
Demonstrable accomplishment of process improvements and/or introduction of new processes resulting in increased business efficiency.
Strong project management skills with preference for experience in business software or related applications.
Strong problem solving skills with the ability to quickly assess situation and react with proposed solutions based on analysis of all factors.
Proven ability to work cross-functionally, between technical and non-technical teams.
Be a team player and demonstrate positive interpersonal skills.
Must be detail and process-oriented.
Must be self-motivated and able to work independently.
Consistently demonstrate a high level of customer service for internal and external customers.



Preferred qualifications:
Marketing, business and technical computing background desired.
Small business software or CRM software experience
Proficient in Microsoft Office products.Technical aptitude a plus.