Sr. Web Analyst

Primary Responsibilities :
- Develop best practice approaches for analyzing user behavior on the web site(s); as well as general tracking set-up, and data interpretation. Educate and advise ProTax teams on how to best leverage available data and tools. Collaborate with corporate teams for ongoing learning.
- Create, review and submit weekly, monthly metrics reports for web Behavior and Outcomes. Include metrics definitions, and suggestions for further analysis.
- Stay current with industry technology and develop metrics tools with current vendors for the benefit of Intuit.
- Create, interpret and certify web statistics (web sites, online marketing programs including PPC, and traditional marketing programs and integrate with the web). Identify trends, conduct business analysis, and provide information to drive/support business decisions.
- Assist in automation efforts that needed for executive-level reporting (Excel, extracts, SQL, etc).
- Help define and manage site data collection tags on all ProTax web sites; partner with development team to ensure optimal implementation.
- Define and manage web site surveys, partnering with each ProTax marketing team. Use surveys to measure the drivers of customer satisfaction, determine overall satisfaction, know how to impact future satisfaction scores, and predict customers' behavior.
- Analyze ACSI driven customer research and provide analysis and recommendations to improve site performance. Report monthly to web team leaders and marketing leaders, about watchpoints and recommendations for action. Review customer data weekly and coordinate with web team members to create, and measure, ongoing site improvements.
- Coordinate user testing to define best "convince me to buy solutions" and improve customer satisfaction scores. Testing may include online surveys, lab user testing, or multivariate / A-B testing on the live sites. Work with analyst to define, execute and analyze tests. Best Practices Leadership
- Drive mindset change to use end-to-end views to make decision that focus on Critical Few to have strategic impact.
- Work with the Marketing Leadership team to gather reporting requirements for web analytics requests, analyze these requirements and follow them through implementations.
- Contribute to Marketing Launch management process to continually update data being tracked for programs/channels.


Qualifications :
- Minimum of 7 years of IT industry experience, including 4 years OLAP experience (Brio, Business Objects), 5 years of experience with ClickStream analysis tools such as ClickTracks, WebTrends, Omniture etc, 4 years experience in data warehousing and 5 years of experience with hands on technical and business analysis.
- Strong leadership skills and the uncanny ability to apply forward thinking to the way web analytics is defined and executed on for the business
- Experience regarding website design and its impact on the customer experience (e.g. navigation).
- Excellent communication skills and ability to interact with all levels of end users and technical resources.
- Expert at Excel and strong database skills, SQL Server, Oracle, a plus.
- Prior experience with monitoring effectiveness of A/B and multivariate tests a plus.
- Business Analysis experience in large size companies with multiple functions/divisions.
- Excellent verbal and written communication skills.
- BA or BS Quantitative coursework (mathematics, statistics, computer science) a plus, but not necessarily required.