Research Manager, Rxmark

rxmark is the research division of Interbrand Wood Healthcare (www.interbrandwood.com), an international branding consultancy dedicated exclusively to the healthcare industry. Interbrand Wood has named and validated many of the world's leading drug brands such as Plavix, Advair, Nexium, Zocor, Prevacid, Diovan and Enbrel. Interbrand Wood is part of the Interbrand Group, an Omnicom Company.








Summary of Role:


rxmark is seeking a highly organized individual to manage quantitative and qualitative healthcare research projects. Our organization demands superb operational and logistical support for the execution of a wide variety of research. This research yields perceptive insights for both our internal stakeholders (IBW account teams) and external clients. The rxmark Research Team operates hands-on in a fast-paced, multi-client, multi-project environment. rxmark designs, executes, analyzes, reports and presents our work and stays involved to ensure our clients' needs are fully met. Approximately 50% of projects are multi-country or global in scope.





Primary Job Responsibilities:



Coordinate and manage all aspects of quantitative (75%) and qualitative research (25%) projects.


Liaise closely with Client and IBW team members in Naming and Strategy groups to define research objectives and deliverables.


Recommend appropriate research methodology (qualitative, quantitative, mixed methodology) and screening criteria for each project.


Generate client proposals, and perform all necessary due diligence to provide a comprehensive, accurately priced set of services.


Identify and manage appropriate resources for each project, including but not limited to research vendors, field agencies, focus group facilities, moderators, and/or translation agencies. Secure bids, develop timelines, specify required deliverables and manage costs.


Write quantitative surveys; prepare discussion guides, screeners, and other research stimulus for qualitative research.


Moderate in-depth telephone interviews and/or brief moderator.


Test and revise programming for all work conducted online.


Conduct secondary/desk research for client projects as needed.


Field and analyze linguistic/cross cultural analysis.


Analyze data using tabulated output or SPSS. Provide recommendations with sound rationales.


Prepare and present summary and in-depth reports for clients.





Qualifications:



B.A. or B.S. degree


Must have some healthcare-related experience


3-5 years market research experience, preferably with a top market research firm or the market research department of a leading pharmaceutical company


Knowledge of the full range of quantitative and qualitative methodologies


Solid understanding of research design, implementation and analytics


Strong proficiency with Microsoft Office tools (PowerPoint and Excel primarily), preferably on a Mac platform.


Experience with SPSS highly desired


Skills & Competencies:



Strong business acumen


Strategic and creative mindset


Ability to prioritize multiple projects and heavy workload


"Get it done" mentality


Strong organizational skills


Detail orientated


Excellent verbal and written communication skills


Fluency in multiple languages highly desirable





For consideration, you must submit a cover letter, resume (in word format) and salary requirements to resumes@interbrand.com. EEO M/F/D/V